With a rich history in Cali's Hip-Hop scene, WC has always been one of the better emcees on the West Coast. While his debut on WC and The Maad Circle's "Curb Servin" was overlooked, he gained his notoriety with the formation of the Westside Connection, consisting of Mack 10, WC and Ice Cube. Since then WC quietly released a solo album that never lived up to its potential and was soon forgotten. Many thought WC would be the next big thing out of the West, however due to numerous factors he was never able to break through the mainstream doors. However, most thought that would change with WC's Def Jam debut "Ghetto Heisman", but like his previous efforts, the album doesn't measure up to his standards.
While Def Jam signed the West Coast veteran, not much attention has been put towards his way. Many wondered if Def Jam was completely satisfied with the project since promotion of the album has been minimal, especially on their home turf in the East Coast. Def Jam was able to make Scarface accepted in New York, and many expected the same from WC. But after listening to "Ghetto Heisman" it is quite obvious why Def Jam hasn't backed the album like their previous releases.
Through "Ghetto Heisman" we get your typical effort from WC, however it just sounds all too similar all the time. Which production that doesn't match up to his previous efforts, the album becomes very boring very fast. The 13 tracks featured on the album tend to drag on and never really grab the listener's ear. Hits like "The Streets" featuring Snoop & Nate Dogg, "Wanna Ride" featuring Ice Cube & MC Ren, "Something 2 Live 4" and "Bellin" featuring Kokane are the only standout tracks on the album. "The Streets" minus Xzibit, who was cut off the original version, is produced by Dr. Dre protégé Scott Storch. Who mirrors a Dr. Dre produced track almost too perfectly. "Wanna Ride" and "Ballin" are your typical West Coast anthems, however its on "Something 2 Live 4" where we get the most memorable WC tracks in along time. Acting as a fictional story about the kidnapping and killing of his daughter, the track is full of vivid imagery and heartfelt emotions. However, other than that "Ghetto Heisman" falls into the same predictable pattern.
Tracks like "Tears Of A Killa", "Bang Loose", "Get Out", "Let's Make A Deal" and "Throw Ya Hood Up" all suffer from lackluster production and boring concepts. The Westside Connection reunion on "Walk" is also disappointing due to a less than stellar Battlecat produced track. As with any release these days, Scarface makes an appearance on "So Hard". But unfortunately, like most of the album, the Buck Wild produced track is stale and has been used time and time again.
While WC is good for putting out a couple of hot tracks here and there; putting together a whole album still seems to be a problem. It seems as if WC had the right idea with "Ghetto Heisman" but bad production and boring concepts brought the album down. Hopefully next time WC will look for some of the bigger names in the West to help out with the production instead of sticking with mid level players. Let's just hope WC gets a second chance with Def Jam after this disappointing release.