I was able to touch base with the York President of LovE, Mike Prosserman, before the night of the event and spoke to him in regards of how the event would differ from its first run on organizing the 2nd annual. The event has become pertinent in not only presenting what the culture of hip-hop embodies but also in providing the community with an outlet through this organization to overcome violence. One would imagine there would be a great weight of pressure not only to continue its audience relations but to enamor its new supporters as well. Mike Prosserman seemed to have neither such worries to meditate on nor the time for it.
"First off I know this year will be the best yet because of all the amazing new acts we have planned. We're keeping to the classics such as Subliminal as the host and the ridiculous Footbag crew from across Ontario. However, this year we are adding some special surprises some of which I am going to keep a secret but others including a tap dancing crew from Montreal, and the "Ill Abilities" crew featuring two disabled break dancers Lazylegs from Montreal and Tommyguns from California. This crew will be entering the competition in hopes to take home the grand prize. We also have much larger contributions and more support from our sponsors this year. Rogers Wireless and Nike Timing have taken their contributions to the next level allowing this event to truly get the exposure it deserves. We also have tons of other great sponsors involved. Goodboy Clothing will be launching their brand new spring product line, which reflects the culture of hip-hop really well and has substance as far as the message goes. We also hope for similar or more media coverage as compared to last year from City TV, Rogers, and of course MVRemix.
I can't even describe how much the Leave Out Violence group at York has put into this event but you'll just have to wait and see. Amazingly we have sold out over a week before the actual show! Just another example of why this year is going to be hotter then any other."