Beatmonstas - conducted by Bill "Low Key" Heinzelman
MVRemix: With the debut album - The 3d Weapon - what can fans expect to hear? What types of songs, issues and topics?
Noble Dru: Real life shit.
Phashara: I think people can always expect authentic raw but polished hip-hop that’s well produced & thought provoking with fierce get busy style emceeing. It’s definitely food for hip-hop. We came to destroy the bullshit and build in the name of hip-hop.
Diamond Back: Real Topics and a variety of expressions. Some gritty, some light, some hard, some toned down and some south side flows with Phasha's Westside in you face shit.
Nipples aka Therapy: The belly of the beast revolutionary realism shit!
MVRemix: What do you want fans to come away with after listening to this album?
Phashara: We’d like people to feel the hard work and passion that we’ve put into this CD. I remember listening when BDP dropped, when Wu dropped, when A Tribe Called Quest dropped and the feeling I had when I first heard them it was like a big gust of fresh air. That’s how I hope we’re received in today's stagnating hip-hop community. I think we are unfuckwitable right now.
Noble Dru: Fans will come away feeling like cats put their ass into this project. We spittin like we hungry and ain’t been fed for days.
Nipples aka Therapy: That the golden era of hip-hop is still here in Chicago, and will be for a long time!
Diamond Back: A taste of Chicago!!!
MVRemix: What has been the biggest headache you have had to deal with in this Hip-Hop game?
Noble Dru: Haters
Diamond Back: Hating'
Nipples aka Therapy: Cutthroat's and hater's
Phashara: For me the biggest headache has been knowing we are one of the illest unheard forces in mid-west hip-hop and not having the funds to promote and exploit us properly. The music and emceeing is the easy part. I need the world to take notice that BeatMonstas is a force to reckon with. But still we grind…
MVRemix: Corporate America has basically taken over Hip Hop and brainwashed the public to think what you hear on the radio and TV is real Hip Hop. What do we have to do to change that, or can we change that? Because it seems as if there is no hope in the fight against the corporate manipulation of Hip Hop?
Phashara: Well it will always be an uphill battle with trying to change how corporate America portrays hip-hop. They have long cash and all of the major outlets are in bed with them. Record company cant survive they way the used to, by selling records and tapes and CDs they know that so they are now moving towards being media companies rather than record companies. The fight with that is like Martin Luther King fighting for civil rights of scores of forgotten people. That’s hip-hops reality right now and it has been for some time. Imagine, black people in America circa 1940s, 1950s and 1960s, no rights, no ownership & no control. That’s hip-hop in corporate America. You have your chosen few in the offices doing what they are allowed to do and you have the ones in the public eye jigga-booing and dancing around and perpetuating stereotypes. To people that are not of the culture the Jigga-boo is all they know us to be. But if you go to the undergrounds / hoods like Chicago & Harlem you can see where all the heart and soul and revolution is bubbling. That’s the state of hip-hop as I see it. Our only line of defense is ownership & knowledge of the game we play. We have to reinvent and recreate and respect hip-hop and build strong foundations for the next cats that come along will have something to build on and eventually we’ll be in a better place. It’ll always be fucked up but at least we can have some balance. Ownership Ownership Ownership. Fats Domino & Ray Charles knew the deal. They did their own thing and owned their publishing rights… That’s gangsta. That’s BeatMonstas and that’s indie hip-hop’s mind state.
Diamond Back: This shit is a steady battle. Everybody has to do what he or she does, where they stand. The camera and the radio or the magazines and silver screens and excellent tools when in the hands of those who give a damn. The biggest influence in my opinion is in the home. If you see a shortie without a
home, give him or her one by demonstrating upliftment and positive
Development of our communities. Let corporate America burn at it's own pace.
I'll show love to the ones who show it to me.
MVRemix: It seems as if a lot of emcees create an overblown character or image for themselves so they can sell records. Does that make it tougher on the emcees that are just regular dudes - like y'all - who are not concerned with creating characters but rather constructing lasting music?
Noble Dru: It depends on the individual. I don’t feel anything is tougher for us on that level. The cool thing about Hip Hop music is that there is some many flavors out here people can pick what they want.
Phashara: I don’t think that makes it tougher on us. I see them cats with colorful names and outrageous character as opportunity. People see thru them easy and they want authenticity again. I looked in an old Source mag of mines where Nas got 5 mics for Illmatic. Him and Wu - that was authenticity when everybody else was a bunch of clowns. That’s why they easily rose to the top. The market was prime for change. That’s what’s up right now.
Nipples aka Therapy: I think there should be a mc for every type of cat! So for the people who feel us, we here!
Diamond back: There is something out here for everybody. Consistency will bring success.
MVRemix: What else do you guys have going on in the future?
Phashara: More products to cook up for the fiends. I’m doing shows in LA with my band The Yard. I got a full-length solo CD coming next year called “The Antithesis” Noble Dru and I have talked about doing a project together as well as an instrumental album on wax. We plan to put out a remix version of The 3rd Weapon featuring production by Dig Dug and others. We all plan on solo CDs. We also have some collaborations planned with Daily Plannet and Ang 13.
Noble Dru: Currently I’m making beats for my solo joint. No title yet. Also working on a project with Dig Dug. This guy makes some crazy tripped out beats.
Nipples aka Therapy: Don't forget the Therapy album.
Diamond Back: The future is always something. I think you'll see more individual efforts. But the shit will beat.
MVRemix: Any last words, shout outs or plugs?
Diamond Back: Peace to LMH/KHM(My mother and child)
Peace to EPH(Late Father) The original 8 from the Harris-Clan and our10 offspring’s. Love to Lord Casius D for consistently giving coaching and development. Big up to Faheem who is a brother-god till the end. To Sharif, Universal, Heruti,K-Black, Wayne-God, Quasar, and Ali. Thanks for the Love.
Nipples aka Therapy: My Star - "Mecca" - daddy loves you, and the city of Chicago, and our fans!
Noble Dru: Big Ups to my wife Lynnette and my son Asahd. Also, Big Ups to Creature, Daily Plannet, DJ Sean Doe and DJ Snooze.
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"This shit is a steady battle. Everybody has to do what he or she does, where they stand. The camera and the radio or the magazines and silver screens and excellent tools when in the hands of those who give a damn."