MVRemix: How did the name "Rockult Entertainment" come to be?
Dru Hepkins: Well I'm a little eccentric and I liked the name "cult". Music is my cult. I work at it everyday and I'm very passionate about it and devote so much of myself to it. I fused words that mean the cult of rock. I came up with "Rockult" and I loved it.
MVRemix: Tell me about the album, "Declamation of Useless Genius." How did the title come about?
Dru Hepkins: The title came about one day when I starting writing a song. I laid the beat down. Then I composed a bass line and laid down the bass parts. Then I threw in some keys and guitar. I sampled some sounds I heard outside, went with a small recorder, taped it and mixed it in. I wrote the words to the melody etc etc. Later that night/morning I stayed up watching a rap video show. I was watching a lot of these new cats coming out and noticed not many of them were saying anything or displayed any type of talent. With some of them, I'm not sure that they even wanted to. I started to feel like despite everything I was doing, a catchy hook and the right corporate backing would drown artists like me out every time. That's the way it always is; a lot of clowns jump out in the front and divert the attention to themselves while really gifted ones are the unknown weirdoes roaming around in anonymity. For my title, I thought of guys like Edgar Allen Poe. Edgar Allen Poe died broke and distraught like so many gifted people because they often don't fit in. For some, it's not like they're trying to be famous in the first place, it's a gift and it's just what they do. All Poe's poetry was gathered after his death and he was recognized and revered for who he was post mortem. "Declamation of Useless Genius" is for all the true artist out there lost in this abusive industry. In a industry that worships image, clothes, gun shots, sex tapes etc etc, there can exist an artist with "useless genius".
MVRemix: How long did the record take to record and how planned was it - ie did you set out with a tracklisting and stick to it or record a number of songs and chose a select amount leaving the rest on the "cutting room floor"?
Dru Hepkins: My problem was I could never make an album man! I write songs everyday! I have different styles of songs. Some are rocked out, some are more urban, some are retro, some are jazzy. The hardest thing to do was pick 10-15 songs and call it an album. Eventually, I pulled some songs that worked well together and would best cater to the same audience.
MVRemix: From what I can tell the album appears to be quite eclectic with mixing "Grab on That Fat Thing" and "Stripper Girl" with an anti-racist track ("Voices That Always Know"), how do you manage to combine such differing subject matter and styles and have it mesh well?
Dru Hepkins: I write about whatever I feel. Stripper girl was written with a buddy of mine Vince Delorenzo, he composed the guitar parts. It had a different feel so I just went with what I heard in my head. It was kinda commercial and rocky but it works. As for all the other songs they're all so, so different in style and subject matter. Ironically that's what keeps it consistent and what makes it gel together. All the songs are eclectic and different so it becomes a consistent expectation.
MVRemix: What do you wish to achieve with the album?
Dru Hepkins: Firstly, I'd like to pay the rent. But seriously, I love making music and I want the people that understand and appreciate what I do to be able to hear it. I want it to reach as many supporters as possible.
MVRemix: Any videos planned?
Dru Hepkins: Yes, I'm already working on one with my boy Marko from Essential Entertainment. We're working on the video for "Sit and Wait 2 Die". We went up to Atlantic City and shot some footage.
MVRemix: What separates you from other singers/writers? Why should I opt to listen to your music above others?
Dru Hepkins: Because I'm me. I'm not corrupted by the industry either. After you soak it in, you'll definitely start to get and appreciate what I'm doing. I'm not looking for celebrity guest appearances; I don't make songs to fit in either. I do what I want to do the way true artists used to. I bleed this music, I laid most of these songs down by myself, brick by brick, line by line, note by note. That's something you don't see anymore. Cats buy tracks from hot producers, collaborate with prolific song writers and everybody comes together trying to make a hit, or buy one. Not me. I think I can make hits and I'll compose write and produce them myself.
MVRemix: Have fun with this one, a la "Fight Club" - "If you could fight any celebrity, who would you fight"?- Would you win?
Dru Hepkins: Oh… ok. Well that Kramer clown with his racist rant for starters. that was wild and I still didn't forget that!!! That's the type of thing where somebody has to beat that ass! Then put a fork up his a** since he likes that so much. He's way out of touch and he's stuck in the wrong decade. I don't care what nobody say, there was very little explanation for that and he needs to be drop kicked. I know there's more but I just can’t think right now.
MVRemix: What next do we have to look forward to from you?
Dru Hepkins: I'll be hosting a few things, producing and writing for various artists. But mostly, you could look forward to more good music and writing.
MVRemix: Any last words?
Dru Hepkins: There's no doubt in my mind I was born to do this. I've always known it. Artists could hit me up for beats or music. You can hear my beats or songs on my soundclick or myspace pages. And oh yeah - you could buy that album man! Itunes, napster rhapsody, emusic and all that plus it will be in select stores soon. Check the site for info. www.myspace.com/druhepkins)