Rack Lo is a talented independent emcee from Brooklyn. Rolling on Skillionaire Entertainment with Thirstin Howl III and Unique London, Rack took the time to talk to DJ Ghost about various things. Interview conducted on January 24th.
MVRemix: Basically I've got my assumptions of how your name came about, but tell
me how the name Rack Lo got started.
Rack Lo:
Rack Lo comes from the Golden Era of Hip Hop. My way of
life...I'm a Lo Life, so the way I used to live, the way I used to survive, and
the way I used to get my daily income, is what created it. You know,
shoplifting, strong-arm shopping, and stuff like that. It also comes
from the graffiti era as well. I used to dip and dab in graffiti but not
too much. I wasn't real deep into it, but I used to do tags and
throwups. So Rack Lo came from graffiti and strong-arm shopping kid.
MVRemix: When were you first introduced to Hip Hop?
Rack Lo:
Like the music in general?
MVRemix: Nah, the culture.
Rack Lo:
Since I was little. I basically grew up into it. I had an
uncle, his name was Dr. Tango. In like '85/'86, he was one of the nicest
DJ's in Brownsville, Brooklyn. He used to throw all the block parties,
and all the social gatherings for the neighborhood. You know, he used
to just rock the place. He had a crew, and it was four or five of them,
and they used to just take their sets and go from each area wrecking
it. Besides that, my father played a big part in me understanding and
knowing what it was about. As a kid, I was hearing groups like Sugar
Hill, Treacherous 3, The Fat Boys, and Run DMC, and it was something that
I felt like I wanted to be a part of. For some reason, even during the
days of Krush Groove, I always felt like I wanted to take my family's
name and be in the spotlight. You know, rocking the mic kid.
MVRemix: When was it that you just said, "Damn, I'm gonna be an MC and this is
gonna be my life"?
Rack Lo:
I would have to say '93. Before I got with the Spit Squodd, you
know, Thirstin Howl, Master Fuol, and them, I was with another group
called Murder Ink. Murder I-N-K. Murder with the brain and the pen.
Not murder with a gun, but murder with intellect. So we got a production
deal with DJ Twinz. You know, Redman's DJ. Unfortunately things
didn't work out, so when I saw people weren't really serious about my career
like I was, I decided to go straight independent kid, and it's been a
blessing. Since I made that decision to go straight independent, it's
been going well man.
MVRemix: So who were your influences growing up...and I guess it could be
anyone, but I'm looking more for your musical influences.
Rack Lo:
People that I looked at as people that were really holding it
down were people like KRS One, and Public Enemy. People that stood for
something. People that wanted to elevate the culture. It wasn't just
about coming in for a minute and jumping out to get paid. People that
are still around today, like Russell Simmons from a business standpoint
definitely had an influence on me. Seeing how him and Rick Ruben took
that whole Def Jam empire and just flipped it, and it's still operating
today.
MVRemix: No doubt. So how did you and Thirstin hook up?
Rack Lo:
Even before the music and before we started rhyming, you know,
spitting lyrics and all that, Thirstin and I were a part of the Lo Lifes.
We grew up in the same project area, which is Marcus Garvey Village in
Brownsville, Brooklyn. So that's how me and Thirstin became acquainted
before the music and all that. Just through the Lo Life movement,
rocking Polo everyday, and
having similar values. At that time though, Thirstin was much older
than me. I was one of the youngest ones that was down
with the Lo Life movement. He was like four or five years older than
me, so in that period we didn't really hang too much,
but when the music came around, that was when we clicked.
MVRemix: Alright, so a lot of us read the 3 Source special on the Lo Lifes, but
for the ones who aren't hip to your crew and the whole story behind
growing up as a Lo Life and what you guys did, break it down for the
ignorant ones.
Rack Lo:
Basically we just took the fashion element and elevated it. It's
like we created our own style of dressing. We wanted to be unique and
exclusive. We wanted to be in a class by ourselves. So we took the
Polo thing and coordinated the clothing to make it Lo Life apparel. It
was a lifestyle man. We took the fashion, and took a love to it, and it
had a ripple effect
all over the world. The Lo Life shit is global now. There's Lo Lifes
in Cali, Japan, Sweden, Philly, New York, Connecticut, Delaware...you
name it, they're out there. They really expanded. People really felt
what we did and they still appreciate
how we flipped it.
MVRemix: So would you say that you guys had a big deal to do with Polo being
Mainstream in Hip Hop culture period? You know, outside
of the Lo Lifes.
Rack Lo:
Most definitely. I would even say we had an impact on the way a
lot of these people started coming along using the
word Lo behind their name. If you notice early on, you had D-Lo, and
now they got J-Lo. All these 'Lo's man. All that
stems from the Lo Life era. A lot of the rappers that were out, early
90's late 80's, a lot of them saw what we were doing. We were real
vigilant in the community and around the whole city. They heard about it,
they read about it, they knew people
who knew us, and believe it or not a lot of those rappers were talking
about the lifestyle we were living. That's how that
works man. A lot of people tried to make a spin-off of using Lo behind
their names to show association, but it was all fraud man.
MVRemix: Break down if you can the Spit Factory and Skillionaire Enterprises.
How did they get started and who was responsible?
Rack Lo:
As in terms of Skillionaire, that's Thirstin's baby. That's his
company that he developed, and that's basically our
foundation. That's where everything started from. In terms of Spit
Squodd now, everything come from Skillionaire Enterprises and...you know
about Skillagin's Island?
MVRemix: I know about Skillionaire but I'm not familiar with Skillagin's Island.
Rack Lo:
Alright, Skillagin's Island is our studio. That's where all of
our recording takes place, all the spittin', and all
the live freestyle sessions. The non stop freestyle madness kid.
(laughs) It all took place on Skillagin's Island. Now on Skillionaire
Enterprises, that's Thirstin's company. That's the record label for Lo
Lifes and Spit Squodd members. Myself,
Thirstin, Master Fuol, and others. Now Spit Factory, that's a company
I started. I basically wanted to make us have a
worldwide presence on the web. So I basically developed a website and
just took it to the internet worldwide. We sell a
lot CD's up there and all our merchandising. We promote our gigs and
any of our releases coming up. Just so the people can
stay abroad as far as what the Lo Lifes are doing. I must say that
it's been doing pretty good man. We get a lot of good
responses from people who check for us. People know where to come now,
because prior to the site they didn't know where to
find exclusive Rack Lo, Lo Life, or Thirstin material. Spit Factory is
the spot they can come exclusively now, to get all of our releases.
MVRemix: Word. So your last album, which was called "Rack Lauren", featuring
"Rich Man/Poor Man" and "Bad Habits/Bad Luck" among
other tracks, has been out for awhile, and I know you have a new one
coming out called Aracknofoebia. So tell me a little
about that and what to expect from it.
Rack Lo:
Aracknaphobia is gonna be the ultimate Rack Lo album. To me,
it's my best material to date. I feel like me and my Lo
Wife, a.k.a. 1st Ladee, elevated the game in terms of lyrics, style,
beats, and wordplay. So it's definitely a package
that people that follow Rack Lo and what he's doing, really gonna
appreciate. It's definitely gonna break barriers. It's a
ground breaking album man. A lot of the production is being done by
Thirstin Howl III. He did like 90% of the production on the album. So
right now it's like straight Spit Squodd. We got the production
in-house now. We do the lyrics and
everything, so right now we just have that whole package. We've got
the whole package tightened and we're gonna give it to
the world in June. They can check for new tracks from Thirstin, and
it's gonna be a well rounded album.
MVRemix: So you and the label have a lot of things on deck from what I can see,
so what should we look for?
Rack Lo:
Alright, in March you can check for Master Fool's album. It's
called "Brownsville Kid E.R.A.M.". I also have a single coming out
that's gonna be a three song maxi single. The songs on that are "Living In
The City", which is a Lo Wife solo
joint. I've got "Mirackulus" and "Disorderly Konduct" also produced by
Thirstin again. We've also got a Big Boo single
coming out. You know from the Lo Lifes. He's got a single coming out.
That's gonna be available in March or April. You
know the Aracknaphobia album's coming. Then we got Thirstin Howl
working on his fourth masterpiece. That's gonna drop
later on in 2002. We've got a lot of shows coming up. We're going to
Sweden tomorrow. We've got Rhode Island, Boston,
Cali...we've just got a lot of shows you know, to get the word out
there, because a lot of people want to see us live.
MVRemix: Now Thirstin is doing a lot of the production now but Will Tell was the
one who I used to see on all the old 12"s. Is he
still doing his thing now?
Rack Lo:
Yeah, Will Tell is definitely active. Well the producers that I
work with are Mr. Noise...he's down with the Spit
Factory. We have Will Tell and Thirstin Howl III. Those are the three
main producers that I'm working with. Now on my next album, my fourth
album, they can definitely check for Rack Lo production. That's like
an area I'm stepping in. It's just
about elevating and understanding each component, and really trying to
master each area.
MVRemix: Well as far as producers, do you see yourself working with anyone
outside of the Spit Factory/Skillionaire crew?
Rack Lo:
To be honest with you, I don't really see anything. Or I guess I
don't want to see it, because right now I'm just
trying to do me. We've put out a lot of albums so far and we've been
doing it on our own, and we've been doing ok. So I'm
not saying that I would never work with any other producers or artists,
but right now I don't see a need to. I feel like
we're doing our thing kid.
MVRemix: Well let me ask you this. If there was one beat maker you could get
blessed from, doesn't matter who, Underground or
mainstream, who would you want it to be?
Rack Lo:
Just one?
MVRemix: Yeah
Rack Lo:
I'd have to say Premier. The reason why is because when I was
growing up I always wanted to do "Just To Get A Rep"
Part 2. So Premier definitely.
MVRemix: So what's it like working with PF Cuttin' and how did that relationship
get started?
Rack Lo:
It's cool man. You know, heads been known PF Cuttin', when he
was with the Blahzay Blah and all that. We always knew
him but he was doing his thing and we were doing our thing. We were
all just able to come together. Actually Thirstin and
PF hooked up first before I hooked up with PF. They developed a
relationship first and then we all came together. So right
now he's the DJ we use for all of our live performances. The chemistry
is excellent man. We always rock the shows, you
know.
MVRemix: Alright, when you think about Hip Hop, what do you think about the
state it's in right now?
Rack Lo:
There's like a beginning, a middle, and an end to everything, and
right now we're in a good state. The culture is
definitely moving on. People are growing and developing businesses.
What can I say man. All I can say is that hopefully it can keep going
this way. You know, the one thing I can say that's sort of negative is
that, I think people should really try to stick to the art form. We've
got a lot of people that tend to stray away from the importance of the
art form, like where it came from and the pioneers. If it wasn't for
the people in the beginning there wouldn't a Rack Lo grabbing mics. I
try to understand the whole history of the culture, and who influenced
me, and what I'm trying to contribute to the culture. I
think it's doing good though. There's negative and positive in
everything, but for the most part, I think it's good man. I
think we're on the right track.
MVRemix: Word. Now all the battling that's going on in the mainstream right
now, is it good for Hip Hop or is it bad?
Rack Lo:
Yo, it's good for Hip Hop. It's the essence of Hip Hop man, in
terms of the MCing part of it. You always had crews
battling. One of the eras I was really into was the KRS One, MC Shan,
and Juice Crew thing. Even the LL and Kool Moe Dee.
Even Roxanne Shante and UTFO. It was always there so I think it's a
good thing. I think the competition is good. I think
it inspires others to write better, to come out with better concepts,
and how to use their minds and be creative. You know,
be innovative. You can't keep coming out with the same stuff. If
you're an artist and you put out six albums and they all
sound the same, then there's no growth. The battling thing is good as
long as it stays on wax.
MVRemix: True. Now assuming you're checking these battles in the mainstream,
are you impressed? I'm personally not impressed at all
with the Nas and Jay-Z joints.
Rack Lo:
Let me say this. I'm impressed with "Ether". I'm impressed with
that. You know, they both have skills. They both
have been in the industry for a long time, and I think they will
continue to be so. They both know how to make good music,
and they both know how to make battle records. To me they're both
kings. That's the way I see it kid.
MVRemix: Alright, what's your top 5 LP releases of 2001?
Rack Lo:
Damn. I would say Ghostface for one. Ghostface is lyrical and
he always elevates his game. Dilated Peoples. You
know, a lot didn't come out man. Damn kid. (laughs) I would say
Lyricist Lounge Underground Airplay. There was a lot of
bangers on there. I would just say those three.
MVRemix: Word. Who are you checking for this year?
Rack Lo:
I'm just looking forward to seeing the Underground keep doing
what we're doing man. There's no real artists that I'm
really looking for. Hopefully we just keep this thing going. I'm
looking forward to my album, (laughs) Master Fuol's album, and just that
Spit Squodd material. I'm looking forward to performing and interacting
with the fans more. That's about it.
MVRemix: No doubt. We're gonna have a little fun now. I'm gonna shoot you a
word or a phrase and you just give me the first thing
that comes to your head, alright. Brooklyn.
Rack Lo:
Chaotic
MVRemix: The Golden Age
Rack Lo:
Classical
MVRemix: Keeping it real.
Rack Lo:
Self.
MVRemix: Jennifer Lopez
Rack Lo:
Commercial.
MVRemix: Tommy Hilfiger
Rack Lo:
Wack. (laughs)
MVRemix: Hot 97
Rack Lo:
Far from Underground kid.
MVRemix: Gold
Rack Lo:
Played out.
MVRemix: Clockwork Orange
Rack Lo:
Say that again.
MVRemix: Clockwork Orange
Rack Lo:
Rack: What's it called?
MVRemix: Clockwork Orange
Rack Lo:
Nah, never seen it.
MVRemix: Kid 'n' Play
Rack Lo:
Hip Hop
MVRemix: Skillionaire
Rack Lo:
That's like the ultimate kid. (laughs)
MVRemix: Coke or Pepsi
Rack Lo:
Alright
MVRemix: Unique London
Rack Lo:
The British Bitch
MVRemix: MP3's
Rack Lo:
I think it was a good thing man.
MVRemix: Lee patches
Rack Lo:
Damn, we used to steal them man, snatch them.
MVRemix: Last but not least, Rack Lo for president.
Rack Lo:
A definite kid.
MVRemix: That's pretty much it yo, but I'm gonna give you a chance to say
anything you wants cats to read when they're checking this.
Rack Lo:
All I can say is keep checking for Spit Squodd. We're gonna
keep bringing that classic Hip Hop. The stuff you really
enjoy. We always have albums and singles coming out, and you can check
the website, www.spitfactoryonline.com, for updates
on Master Fuol, Rack Lo, Thirstin, Lo Lifes, Spit Squodd, Unique
London, and the list goes on. Just keep living Hip Hop and
know and understand quality Hip Hop and quality music. Always be a
leader kid. You set your own destiny. Word up!