While Busta Rhymes is one of the biggest names in the Hip-Hop industry, the tale of Busta the emcee is a two-sided story. On the one side you have Busta Rhymes, the worldwide figure for the Hip-Hop community. He has blazed the world with his fiery lyricism, over the top style and unique flare that has attracted fans all over. Busta also has an extensive list of classic joints such as "Woo Hah", "Put Your Hands Where My Eyes Could See", "Dangerous" and "Break Ya Neck" among others. The man, the myth and the legacy of Busta Rhymes has grown to enormous lengths since his days with The Leaders Of The New School. Nobody could have envisioned this rambunctious young emcee to become a centerpiece for the Hip Hop culture. However, the second side of all this is the side not documented by Hip-Hop community, and is definitely not put out into the forefront. While Busta is the same emcee who puts out classic single after single, besides his debut album "The Coming", Busta has never really put together a spectacular album front to back. While "The Coming" was a great debut for Busta, all albums following have fallen into the same predictable patterns over and over again. The main problem with all of Busta's albums is the enormous amount of filler material that plagues them. And while Busta has always had a couple of amazing songs off of his albums, he has never been able to be consistent throughout any of them, falling to the industry's most overlooked problem, filler material.
"Genesis" and "When Disaster Strikes" were solid albums but fell into this category. "E.L.E." was a disappointing album that had its moments but those good moments were outshined by the bad ones. And lastly there is Busta's black sheep of all albums, "Anarchy". The straw that broke the camels back, "Anarchy" was Busta's first critical and commercial flop and drove many fans away from Busta. But after last years successful album "Genesis", most thought those days were behind Busta, but where they ever wrong. Unfortunately, Busta disappoints once again, only in all time lows with his sixth studio release "It Aint Safe No More".
The main problem with Busta Rhymes is his obsession with saturating the market to excess with his material. While artists like Jay-z can pull off putting out an album every year, Busta simply cannot. Year after year Busta has put out an album, with all of them basically sounding the same. It seems as if Busta is not learning his lesson or is too stubborn to change. Busta proclaimed when making his last album "Genesis" that he realized it's about quality not quantity. Well it seems as if Busta is not following his own advice as "It's Not Safe No More" is filled with nothing but filler material, dated sounds, played out concepts and the same material we have been hearing for years that is starting to get old real quick.
A disturbing trend that has recently been looked upon is Busta's lead singles. Usually Busta's finest material is used for his lead singles, most of them ending up phenomenal. However, it was "Anarchy's" lead single "Get Out" that changed all of that, and what do you know the album followed in the same trend. Well Busta's lead single for "It Aint Safe No More" also follows in the same trend with "Make It Clap", a boring club anthem that really hasn't caught on, even here in the tri state area. The track just doesn't capture the same aura as previous singles and is basically a bland, forced effort. And not surprisingly, "It Aint Safe No More" follows in the same trend. So from now one I guess we can predict how Busta's albums are gonna turn out from the quality of his first single, as the only two times his albums have failed is the only two times his lead singles have.
With most of the material on "It Aint Safe No More" we get your typical club tracks, lady anthems and hyped up streets tracks, however this time around they all feel rushed, forced and inconsistent. With 18 tracks that just drag on to no avail, almost 70% of the material on "It Aint Safe" is filler. Tracks such as the horrendous pimped out, ladies anthems of "Take It Off Part 2", "Taste It", and "Hey Ladies" are a new direction for Busta, almost too commercial. The production throughout most of the album is a problem also, which is uncharacteristic for any Busta album. The Swizz Beatz sounds of "Together" featuring Rah Digga is to the point of unbearable as is the corny concepts of "The Struggle Will Be Lost" featuring Carl Thomas and "Struttin Like A G.O.D.". However, it does get worse for Busta fans as the filler tracks just pile up as seen on "I Know What You Want" featuring The Flipmode Squad & Mariah Carey, "What Up", "Turn Me Up Some" and "Make It Clap Remix" featuring Sean Paul.
Lyrically nothing has changed for Busta, he is still solid but not great, as he has never been the best lyricist. However, Busta's trademark has been his ability to make good songs and use his unique style, characteristic, and charisma. However, none of this shows up on "It Aint Safe No More" as most of the songs on the album are your typical "blueprint" tracks. With only a year since his last album it is evident Busta ran out of creativity and rushed this effort in order to get it into stores.
While most of the album ends up boring, generic and one dimensional, there are a couple of shining moments for Busta, even though they lack in comparison to any of his other material over the years. The title track "It Aint Safe No More", Call The Ambulance", "Riot" and "Hop" are all good efforts from Busta. One of the more unique tracks on the album is the Megahertz produced "We Goin Do It To Ya" where Busta flips the script with a mellow Megahertz sound that transforms into a more up-tempo melody in the hook. The track is one of the better moments on the album thanks to its unique sound and variety. "Branded" is another great track, however the original sample was removed due to clearance problems, leaving Busta to spit the hook, which doesn't work quite as well. However, The finest moment comes from the marvelous production of "Till It's Gone". Utilizing a magnificent sample, this is the type of effort we wish Busta would have produced for the entirety of "It Aint Safe No More". Busta addressed the ever-popular concept of how we don't understand what we have until it's gone, which he portrays through examples of Biggie and Pac.
Although a few standout moments save "It Aint Safe No More" from totally being a disaster, in the end the album portrays Busta's whole career when it comes to albums, inconsistent. It seems as if his life long trend of filler tracks made a huge impact on this album. What Busta needs to do is stop releasing these rushed efforts every year and take some time off. Take two years off, record some material, and come back with something that's truly worthwhile. One also has to wonder why Busta has been putting out album after album when his Flipmode squad still hasn't released their second LP in over 5 years. Maybe Busta should give his crew some shine, instead of hogging up the limelight. Once Busta realizes that nobody cares if he puts out an album every year, as long as he puts something out thats worth while, the better he will be. Let's just hope Busta learns his lesson and one year later we won't be having the same discussion. Busta is still one of the most unique and flamboyant emcees in the industry who has an incredible talent to producing classic songs. However, its still a mystery how someone with so much talent can fail to put out spectacular albums every year.