Trying to fit in within the Hip Hop community can be tough. Some try real hard, while for others it comes naturally. Canadian based emcee 24K is an artist that has yet to find her spot in the Hip Hop game. With her debut offering "Quotable", 24K dabbles in a variety of sounds, none of which give you a glimpse of who 24K is as a person. The Montreal based emcee tries real hard to offer an album full of variety but ends up sounding like an emcee that is more busy trying to emulate other styles rather than finding her own.
24K tries to reach all demographics with her debut album, as she tries her hand in everything from weak commercial attempts to thugged out street tales, reggae ballads, and super lyrical tracks. With so many sounds ranging over 24 dragged out tracks, most listeners will have no clue on what 24K's actual style is. The gruesome attempts at commercial hits, which dominants most of the album, sound all too misplaced with 24's rugged flow and thugged out demeanor. To make matters worse the production aspect involved in such tracks makes 24's efforts even more unbearable. "Chickens Move Out", "Bump This", "That Nigga" & "2-4 Worldwide" are prime examples. Even when top notch producers like Just Blaze (Skully), Swizz Beatz (Peel Off) and Cool & Dre (Whatcha Sayin' Now) come through for tracks, the end results are still the same.
It is quite obvious that 24K is an emcee not equipped for making party tracks. However, the one aspect of the album that does come off well is 24's thugged out attempts. The standout "Fallen Soldiers" featuring Tragedy Khadafi & Mr. Ruck is a dedication to all the street soldiers lost in battle over the years. Tragedy's verse easily steals the show, as the king of Q.B. thug music never tends to disappoint. Keeping on the same vibe is the Ayatollah produced "Clak-Clak", as the gun toting anthem is pulled off nicely, no matter how unbelievable it may be. Another solid effort is the group collaboration of "Punks Still Jump Up" featuring Buck Shot, Sean Price & Sadat X. The track is a nice remake of the original that actually features a solid Beatminerz beat, which is a rarity these days. The only time 24 pulls off some nice variety on the album is on the insightful rhymes of "Invisible Baby Beauty" featuring Rashida Wallace. An effort like this proves that 24K can indeed make good songs and not just your typical party or street tracks.
With "Quotable" you can definitely tell that 24K is an artist with potential. You have to give the girl credit for not trying to sell herself out by mimicking the x rated rhymes of Lil Kim & Trina. However, 24 is still an artist who is unsure of herself. She needs to stick to one distinct sound and along the way try and find her own calling. It's very unlikely that 24K has the potential to be a big crossover star. Realizing this, she has to delve deep inside herself and find what truly lays inside. No matter what style or sound that may be, it's definitely the one she should stick with. Trying to cover all sounds and tow the fence is not going to work. 24 is an emcee that has the potential but until she finds her own niche in this Hip Hop game she will forever be overlooked.