Hustling Beats -- by Juliana lykins, September 2006
Are you MAC ready? Are you dreaming of fame and bitches? Do you own Logic of both kinds? If you answered yes to any of these questions you're probably already telling people what a great producer you are, and that you've got beats to sell. What's the next step in your road to fame?
Well I can't answer that, I'm just a writer. However I bring you the advice of 24 year old business prodigy, Quinn Blackwell. President and founder of Southwark management, and while you haven't heard of him yet, you shouldn't expect to. It is guys like him who manage and sell beats that reap the benefits of fast cars, hot women, and the expensive material shit that makes it all happen.
"Love of music and no musical talent, and my friends were willing to put me on." Quinn says is what threw him in the music industry. "I took the appropriate classes, play the part, dress fly, and got shit crackin."
Right now Quinn's working with Dirty Harry and Don Cheegro and their beats on the new Ludacris single "War with God" off the album Release Therapy. They also did the Fantasia song "Baby Making Hips", and are working on the Beanie Sigel mix tape album.
What Southwark management's got is selling, so how does someone find the winning producers and beats?
"If you don't know somebody, the harsh reality is that it's really hard to get something through. A good place to start is entertainment lawyers that specialize in the music industry, or a management group like us. However there are a lot of random managers that just sort of float around like bullshit artists, but if you first contact an entertainment lawyer they can direct you too a real manager."
Don't get too excited, you've first got to have those killer beats.
"There's a ton of people who are whack, with beats and rhymes that they think are fly but really are just demo crap."
Catchy and simple, with hard drums and a good hook is what people are going to remember. "They hear that hook and know that hook, they're going to hum the beat and sing the hook."
Quinn looks at the industry from a different angle and sees through the glam and plays the part to find the business part of it and be behind the scenes.